Rockport, 2010. — 197 p. Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate...
Rockport, 2007. — 228 p. — ISBN: 1592535461. Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers”those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required...
CRC Press, 2018. — 220 p. — ISBN: 1498777201. The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the...
Rockport, 2010. — 209 p. This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various...
Rockport Publishers, 2012. — 192 p. This celebratory book, the seventh in the series, once again pays tribute to the brilliant work top designers around the world have created for a diverse clientele. This inspiring collection provides a wealth of insight for graphic designers and their clients. The LogoLounge website (www.logolounge.com) showcases the work of the world’s top...
Wiley, 2012. — 326 p. — ISBN13: 978-1118099209. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand...
Rockport Publishers, 2012. — 352 p. — ISBN: 978-1592537914. The ability to grab, express, stimulate, push, provoke, blow... not really words you'd use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product,...
Rockport Publishers, 2013. — 217 p. — ISBN: 1592538282. Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill...
AllWorth Press, 2008. — 224 p. — ISBN: 1581156499. How to design great logos, step by step by step. Lavishly illustrated with 750 color images How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from...
Rockport, 2007. — 320 p. — (1000 Series). — ISBN: 978-1592533367. A virtual catalog of ideas for inspired retail design The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing...
Rockport, 2009. — 440 p. — (1000 Series). — ISBN: 9781592535507. Restaurants, bars, and caf?s are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options...
A comprehensive, profusely illustrated guide to more than 1,500 trademarks from all over the world. The trademark designs in this volume are based on symbolic designs.
A comprehensive, profusely illustrated guide to more than 1,500 trademarks from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically.
"Dynamic Identities: How to Create a Living Brand " by Irene van Nes BIS Publishers, 2012. – 224 p. Texts: Paul Hughes, Ghislaine van Drunen & Irene van Nes This visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change and generate new versions based on external data. The book offers a systematic process of...
Laurence King Publishing Ltd, 2012. — ISBN: 978-1-85669-894-8. This book is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding...
Hoboken: John Wiley & Sons,, 2013. - 258 p. (2 Edition) ISBN13: 978-1118027066 Packaging Design: Successfully branding a product from concept to shelf. The primary goal of this second edition of Packaging Design: Successful Product Branding from Concept to Shelf is to serve as a guide for those working in the disciplines of packaging and graphic design, marketing and...
Quayside Publishing Group, 2011. — 288 p. A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos...