3rd edition. — Routledge, 2021. — 473 p. — ISBN: 978-0-367-34635-5. The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific...
Movement Publishing, 2020. — 120 p. Sales may be about math, but selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It isn’t a secret superpower that some people are just born with. It is a carefully cultivated and practiced skill that can help you in many situations in life....
With an Introduction by Mark Crispin Miller. - Ig Publishing, 2007. - 239 p. In The Hidden Persuaders, first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to manipulate expectations and induce a desire for products, particularly in the American postwar...
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