Routledge, 2019. — 159 p. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case...
Springer, 2017. — 90 p. — ISBN: 978-3319526966. This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging...
UK, William House, р. 440. Planning and strategy. The marketing function, objectives and strategy. Marketing and strategic choice. Analysing the marketing environment. Marketing information. Auditing the marketing mix. Consumer markets and consumer environment. Marketing planning. Marketing implementation and control. Product management and development. Branding and brand...
ABC-CLIO, 2017. — 350 p. — (Contemporary World Issues). — ISBN13: 978-1440843556. Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and...
ABC-CLIO, 2017. — 333 p. — (Contemporary World Issues). — ISBN13: 978-1440843556. Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and...
18th Edition. — McGraw-Hill, 2024. — 933 p. — ISBN: 978-1266124983. Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Returning to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our...
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne. For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive...
Productivity Press, 2018. — 232 p. — ISBN10: 0815376901, 13 978-0815376903. The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data,...
Taylor & francis – 2008, 352 p., 3rd edition ISBN: 075068271X, 9780750682718 The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...
Financial Times/ Prentice Hall, 2011. – 320 p. in color – 4th ed. – ISBN: 0273737783, 9780273737780 Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the...
South-Western College – 2010, 768 p., 5th edition ISBN: 053846738X, 9780538467384 Thoroughly revised and updated, Marketing Strategy, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and-for the first time-photographs, the fifth edition delivers a practical, straightforward...
Presentation. How Do Analysts Develop and Resolve Research Positions? Scenarios and Strategic Assumptions. The Gartner Magic Quadrant. Gartner’s Vendor Ratings. The Gartner Technology Hype Cycle.
Oxford University Press, 2005. - 490 p. ISBN: 0-19-926943-2 978-019-9269-43-3 List of Plates Strategy and Performance Heritage and Challenges Managing Diversity, 1965 – 1973 New and Old Worlds, 1974 – 1983 Rethinking Unilever, 1984 – 1990 Dynamics and Routines Adding Value: Marketing and Brands Risk and Reward in Emerging Markets Trading, Plantations, and Chemicals Human...
2nd edition — Oxford: Elsevier, 2009. — 565 p.— ISBN: 9781856176170 Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and...
2nd Edition. — West Sussex, UK: John Wiley & Sons Ltd, 2015. — 394 p. — ISBN: 1118914708. Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content...
Springer, 2009. - 230 p. ISBN: 3642032427 In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is...
South-Western Publishing, 1999. - 930 p. Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions Over the years marketers have been presented with a...
4th IC-SIM, Mykonos. — Springer, 2015. — 720 p. — ISBN: 978-3-319-33863-7. This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the...
9e édition. — Dunod, 2016. — 608 p. — (Management Sup.) — ISBN10: 2100745468 ; ISBN13: 978-2100745463. La révolution numérique actuelle bouleverse nos modes de comportement et de communication. Cela impacte à la fois les décisions d’achat des consommateurs et les pratiques marketing dans les entreprises. L’objectif de la communication marketing numérique est dorénavant d’aider...
Bookboon, 2015. — 79 p. — ISBN: 978-87-403-1178-5. The book takes the need to satisfy customers as its starting point. The strategic intent of the business at different stages in its lifecycle starts the journey. Market imperatives help to divide up the customer challenges while the choices made in supply structural infrastructure and support systems provide the capability to...
Michael V. Marn, Eric V. Roegner, Craig C. - John Wiley & Sons, Inc, 2004. - 305 p. Written by three McKinsey & Company partners, we consider The Price Advantage to be the most well-rounded effort on the importance of pricing and how companies can bring discipline to their pricing efforts. Beginning with an excellent introduction to several important pricing concepts (price...
Palgrave, 2017. — 319 p. This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively...
14th ed. — McGraw-Hill, 2015. — 763 p. in color. — ISBN: 9780077861049 Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in...
McGraw-Hill/Irwin, 2013. — 730 p. in color. — 13th ed. — ISBN: 9780078028885 This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can...
15th ed. — McGraw-Hill, 2016. — 786 p. in color. — ISBN: 9781259573538 Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing...
17th Edition. McGraw-Hill; January 30, 2020, 1836, ISBN10: 1260260372, ISBN13: 978-1260260373 Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product...
Springer Fachmedien Wiesbaden 2014. - 46 p. ISBN 978-3-658-05196-9. Was Sie in diesem Essential finden können. Eine Darstellung und Abgrenzung der zentralen Begriffe rund um das Multi-Channel Retailing. Eine Einführung in die wesentlichen Erscheinungsformen des Multi-Channel Retailing. Eine verhaltenswissenschaftlich orientierte Beschreibung der Spezifika von...
CreateSpace Independent Publishing, 2015. — 82 p. — ISBN: 9781511531412. This easy to understand and instructive guide will help marketers measure their marketing's effectiveness and underscore their business success. Through easy to understand instructive guidance, business managers and owners will learn what to measure and how to implement metrics to better understand what...
Prentice Hall, USA - 2012, 576 p., 6th edition, English language ISBN10: 0130387754 ISBN13: 978-0130387752 This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a...
Published in the Taylor & Francis e-Library. 2010. ISBN: 0-203-85449-7 (Master e-book ISBN). ISBN13: 978-0-415-47326-2 (hbk). ISBN13: 978-0-203-85449-5 (ebk). (198 p.). Series: Routledge Interpretive Marketing Research. Subjects : Service industries. Marketing - Management. Introduction - Power and Marketing - The Bureaucratic Organization and the Reactive Employee - ‘I Want To...
In German, 40 p. about social networks in Europe Facebook, Wer-kennt-Wen, MeinVZ, SchülerVZ, StudiVZ, Stayfriends. Herausgeber: E-Commerce-Center Handel, Köln, Stand November 2010, 40 Seiten. Die wichtigsten Kanäle und Anwendungen werden identifiziert und deren Eigenschaften einleitend erläutert. Neben rechtlichen Rahmenbedingungen werden Tipps für die Gestaltung vonSocial...
German - Carl Hanser Verlag GmbH & CO. KG, 2012. - 258 p. ISBN: 3446429689 978-3446429116. Egal ob Sie Handwerker sind, ein Café betreiben oder Dienstleistungen anbieten; egal ob Sie Einzelkämpfer sind oder in einem Unternehmen mit 200 Mitarbeitern arbeiten: Sie müssen Ihre Produkte und Dienstleistungen unter die Leute bringen. Dabei helfen Ihnen heute ganz besonders die...
Springer, 2017. — 764 p. — ISBN: 978-3319338637. This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics,...
Springer, 2018. — 253 p. — ISBN: 978-3658184162. This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples...
Palgrave Macmillan, 2007. - 288 p. ISBN10: 0230013503 ISBN13: 978-0230013506 In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular, in the area of creating marketing competences strategic flexibility in the Chinese context, are neither well...
Psychology Press, 2004. — 264 p. — ISBN: 0789021579, 9780789021571. Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and...
BoBoCoAe, AW & Ventus Publishing ApS – 2010, 121 p. ISBN: 8776816438, 9788776816438 This book is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for...
3rd ed. — Elsevier, 2005. — 883 p. in color — ISBN: 0750659386. Within this book we question these sorts of assumptions and focus instead upon the ways in which the marketing planning process can be developed and managed effectively and strategically. We therefore attempt to inject a degree of rigour into the process, arguing that rapid change within the environment demands a...
Comments