Phiture & Incipia, 2018, 335. ASO experts Moritz Daan and Gabe Kwakyi have partnered to write a complete guide to App Store Optimization (ASO). The book is based on the ASO Stack framework that shows how the different elements of ASO are linked and how to successfully implement them. In addition, we’re happy to announce the release of the newest edition of The Advanced App...
Springer, 2016. — 214 p. — ISBN: 978-9811018336. This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends...
Third Edition. — Routledge, 2018. — 639 p. — ISBN: 978-1-138-12382-3. Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: case studies from across the globe, accessible exercises, engaging stories and online support with an...
Springer, 2017. — 288 p. — ISBN: 978-981-10-1827-5. This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing...
Wiley, 2014. — 336 p. — ISBN: 978-1118753484. It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined...
Praeger, 2014. — 1028 p. — ISBN: 1440804044, 9781440804045 Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and...
Comments