Routledge, 2017. — 348 p. — ASIN B074CL4L89. In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on...
Wiesbaden: Springer VS, VS Verlag für Sozialwissenschaften; Auflage, 2012. - 119 p. ISBN: 3531196243. German . Das Web 2.0 etabliert sich gegenwärtig als Teil eines modernen Marketings. Das gilt auch für die Kulturbranche: Vor allem in Zeiten leerer öffentlicher Kassen und schrumpfender Zuschüsse eröffnet das Internet interessante neue Wege, um mit den verschiedenen...
5th ed. — Routledge, 2017. — 690 p. — ISBN: 978-1138191686 Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical...
Prentice Hall, 2006. – 584 p. ISBN: 0273694057. This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation.[/b] Building on the successful and widely regarded first edition, this second edition has a completely...
6th ed. — Pearson, 2016. — 728 p. — ISBN: 978-1292077611. 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate...
Pearson, 2016. — 728 p. — ISBN: 978-1292077611. 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate...
7th Ed. — Pearson, 2019. — 576 p. — ISBN: 978-1-292241-57-8. Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital...
Third Edition. — Routledge, 2018. — 353 p. — ISBN: 978-1-138-03952-0. As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing....
Palgrave Macmillan, 2015. — 298 p. Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Information Today, 2016. — 208 p. — ISBN13: 978-1937290061. Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and...
Information Today, 2016. — 208 p. — ISBN13: 978-1937290061. Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and...
Information Today, 2016. — 208 p. — ISBN13: 978-1937290061. Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and...
Business Expert Press, 2015. — 138 p. — ISBN13: 978-1-63157-099-5. Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media...
CRC Press, 2017. — 327 p. — ISBN13: 978-1138036024. Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term....
CRC Press, 2017. — 327 p. — ISBN13: 978-1138036024. Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term....
CRC Press, 2017. — 327 p. — ISBN13: 978-1138036024. Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term....
Lexington Books, 2018. — 230 p. — ISBN: 1498576486. The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method...
IGI Global, 2021. — 385 p. — (Advances in Marketing, Customer Relationship Management, and E-services). — ISBN: 978-1522596974. Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers,...
John Wiley & Sons, Inc., 2012. — 304 p. (Book only, no disk or other additional materials). Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course. You'll find a wealth...
2nd ed. — FT Press, 2017. — 264 p. With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics...
Bloomsbury Business, 2017. — 536 p, — ISBN: 9781472939098. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practicing professionals. It explains in detail the powerful offline and online...
Bloomsbury Business, 2017. — 536 p, — ISBN: 9781472939098. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practicing professionals. It explains in detail the powerful offline and online...
McGraw-Hill Education, 2011. — 272 p. — ISBN: 978-0071743860. Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you...
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