Palgrave Macmillan US, 2018. - 158 p. - ISBN: 978-1-137-52348-8, 978-1-137-52349-5 As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns...
2nd ed. — Business Expert Press, 2015. — 234 p. — (Consumer behavior collection). — ISBN: 1631571125, 9781631571121, 9781631571138, 1631571133 The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper...
2nd ed. — Delmar Cengage Learning, 2000. — 537 p. — ISBN: 0766815609, 9780766815605 This comprehensive text offers students an introduction to the floral design industry. This text is pedagogically superior and includes objectives, competencies, terms to know, a comprehensive glossary, student activities, a self-evaluation, and a rating scale to enable students to evaluate...
AVA Publishing, 2017. — 186 p. in color. — ISBN: 9782940447152. Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers....
Palgrave Macmillan, 2015. — 155 p. — ISBN: 1349558931, 9781349558933, 9781137463326. The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Gabler Verlag, 2010. — 259 p. — ISBN: 9783834923912, 9783834986931 Nach dem Wegbrechen des traditionellen Geschäftsmodells sucht die Musikindustrie vermehrt alternative Erlösquellen, um Konsumenten an Musikangebote zu binden. Kati Korn identifiziert Faktoren, die den Kauf und die Verwendung von Musik Merchandise aus Sicht des Musikkonsumenten determinieren und bringt diese in...
3rd ed. — London: Laurence King Publishing, 2016. — 225 p. in color. — ISBN: 9781780676876, 1780676875, 9781780679235, 1780679238. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small...
Woodhead Publishing India Pvt. Ltd., 2018. — 397 p. — ISBN: 9789385059322. Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution...
Albury Publishing, 1977. — ISBN: 1880089084, 9781880089088. Rick Renner, author of more than 30 books, is well known for his top-selling classics Sparkling Gems From the Greek and Dressed To Kill, which have sold more than a million copies combined. Rick's broad understanding of the Greek language and biblical history opens up the Scriptures in a unique way that enables readers...
2nd ed. — Routledge, 2006. — 296 p. — ISBN: 0415327148, 0415327145, 0415327156, 0415327152 Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives,...
Red Globe Press, 2019. — 325 p. — ISBN: 978-1-137508-18-3. This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text...
IGI Global, 2016. — 862 p. — ISBN: 152250110X, 9781522501107 Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion...
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