2nd ed. — Routledge, 2016. — 726 p. — ISBN: 978-1138807884. Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a...
McGraw-Hill, 2010. - 659 p. ISBN: 007352994X, 15 edition Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history,...
8th Edition. — Cengage Learning, 2006. — 720 p. International Marketing, 8th edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the...
8 edition. — North California State University, 385 p. Book include marketing driven strategy, markets, segments and customer value, market - driven program development and design market - driven strategies, implementing and managing market - driven strategies
6th Edition. — Pearson Education Limited, 2013. — 840 p. — ISBN: 027377316X. The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international...
7th Edition. — Pearson Education, 2017. — 873 p. — ISBN: 978-1-292-10011-1. Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video...
Fifth Edition. —Pearson Education Limited, 2011 — 800 p. The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international...
9th Edition. — Pearson Education Limited, 2017. — 626 p. — ISBN13: 978-1-292-15076-5. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all...
8th ed. — Pearson Education Limited, 2015. — 608 p. in color. — ISBN: 1292017384, 9781292017389 Global Marketing, Eighth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The...
For courses in International Marketing and Global Marketing. — 5th edition. — Pearson, 2008. This is the leading MBA text in international marketing — with comprehensive cases. Global Marketing Management, presents the developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper...
Bucharest: Editura Universitara. — 425 p. — ISBN: 978-606-28-0469-5. DOI: 10.5682/9786062804695. Philip Kotler. Can we market peace? Alexandru-Mircea Nedelea, Marilena-Oana Nedelea. Peace marketing. Alexandru-Mircea Nedelea, Marilena-Oana Nedelea. Humane marketing, peace marketing and rebranding marketing. Hidehiko Yuzaki. Towards the world's first marketing peace conference in...
Routledge, 2004. - 504 p. The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both...
Palgrave Macmillan UK, 2016. — 343 p. — ISBN: 1349707333, 9781349707331. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through...
Prentice Hall, 2005. - 594 p. Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: - A cross-cultural approach compares national marketing systems and...
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