Rockport Publishers, 2019. — 288 p. — ISBN: 978-1631595943. Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the...
Routledge, 2004. — 184 p. Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their...
Revised Edition. — Oxford: Elsevier Butterworth-Heinemann, 2005. — 173 p. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries...
London: Palgrave Macmillan, 2010. — 168 p. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Lupetti, 2009. - 184 p. Se Huxley potesse osservare il nostro presente da vicino dovrebbe ritrattare i temi centrali della sua riflessione. Dal "Brave New World" siamo difatti passati a un "Brand New World" in cui il sistema delle marche deve confrontarsi con nuovi modi di fare esperienza del mondo. La letteratura sulle marche e sulla pubblicità ha per lungo tempo enfatizzato...
Wiley, 2003. — 259 p. The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies...
Thom Braun. The Philosophy Of Branding - Great Philosophers Think Brands Publisher: Kogan Page Business Books (June 2004) Language: English ISBN10: 0749441933 ISBN13: 978-0749441937 176 p. Braun in this insightful branding book, provides a fresh look at branding from the minds of the great western philosophers. From Socrates to Aristotle to Kant, Braun gives the audience a look...
2006. Preface Getting your brand to work harder, to ensure that it makes its proper mark, isn’t just about money. Indeed, money may be the least of your problems. Getting brands to work on small budgets is more than possible; it is the norm. Hearing a professor of marketing say that branding was a waste of time unless you had £10 million to spend was one of the impulses behind...
Indianapolis: Wiley Publishing, 2007. — 385 p. Branding For Dummies is the first jargon-free, plain English, do-it-yourself guide to branding we’ve seen, and we’ve looked high and low. True to the For Dummies philosophy, it deciphers the foreign language of branding with a lighthearted tone and easy-in, easy-out facts and tips. And it does all that with a dose of humor, lots of...
The Economist Series,2003, 273 p. Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all...
3rd edition. — Oxford: Elsevier, 2010. — 375 p. This book is about: — having a more balanced perspective that looks both inside and outside an organisation to satisfy stakeholders’ needs; and — developing integrated brands through a planning process that seeks to bring about a brand vision through an appropriate organisational culture with stretching objectives, resulting...
3rd edition. — Oxford: Elsevier, 2003. — 491 p. The purpose of the book is to clarify the concept of brands and to help plan for their growth. To satisfy this aim we have gone through every chapter and incorporated new material. All of the advertisements have been revisited, with a new array of brand advertisements employed. We have also introduced a new chapter that considers...
AMACOM, 288 p., 2003. "Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces...
Palgrave Macmillan, 2011. — 267 p. Theory . Introduction to the Theory of City Branding. Branding the City as an Attractive Place to Live. City Branding and Inward Investment. City Branding and the Tourist Gaze. City Brand Partnerships. City Branding and Stakeholder Engagement. Paradoxes of City Branding and Societal Changes. City Branding through Food Culture: Insights from...
Berlin, 2012. - 100 p. Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain successful among their peers. Klaus Heine analyses how this balance of authenticity and prestige can teach other brands invaluable lessons for their marketing strategy.
Greenleaf Book Group Press, 2014. — 336 p. — ISBN: 1626340692. Turn yourself ''up to eleven'' with Steve Jones's unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell–how a drummer...
Nicholas Brealey Publishing, 2012. – 224 p. – ISBN: 1857885813. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding...
Cincinnati, Ohio: How Books, 2016. — 192 p. If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society. The authors leave a smile...
Cincinnati, Ohio: How Books, 2016. — 192 p. If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society. The authors leave a smile...
Cincinnati, Ohio: How Books, 2016. — 192 p. If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society. The authors leave a smile...
Flamingo, 2000. – 451 p. Quality: e-book No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing — and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an...
Springer, 2010. — 409 p. An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples,...
Cincinnati, Ohio: How Books, 2013. — 241 p. What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch,...
Cincinnati, Ohio: How Books, 2013. — 241 p. What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch,...
Cincinnati, Ohio: How Books, 2013. — 241 p. What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch,...
Cincinnati, Ohio: How Books, 2013. — 200 p. Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and...
Cincinnati, Ohio: How Books, 2013. — 200 p. Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and...
Cincinnati, Ohio: How Books, 2013. — 200 p. Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and...
Free Press, 2005. — 237 p. In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how...
HarperCollins Leadership, 2017. New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This...
Rockport, 2012. — 312 p. — ISBN13: 978-1592537266. Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand...
Kogan Page, 2017. — 232 p. Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices...
Kogan Page, 2017. — 232 p. Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices...
New Riders, 2015. — 160 p. — ISBN10: 0134172817; ISBN13: 978-0134172811. Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from...
Power House Books, USA – 2004, 222 p., 1st edition ISBN: 1-57687-204-1 This book is the evolutionary story of products, trademarks and brands - to Lovemarks. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring love, business can move the world.Now translated into fourteen languages, with...
Palgrave macmillan, 2006 – 273 p. Branding – the driver of a successful business strategy Transforming how we understand asian cultures and consumers Asian country branding Celebrity branding in Asia Asian Brand Strategy Successful asian brand cases Aspiring asian brand cases 10 steps to build an asian brand Asian brands toward 2020 – a new confidence in the boardroom
Kogan Page, 2018. — 232 p. — ISBN: 0749481692. Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand...
Morgan James Publishing, 2015. — 266 p. — ISBN13: 978-1630475246. Most people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken...
Rockable Press, 2008. — 28 p. Personal branding isn’t very different than product branding, except that the entity being branded is you. Just like Nike uses its brand to attach a certain personality and uniqueness to the shoes it sells, your personal brand is made up of the qualities and unique traits you relay about yourself. Your personal brand represents the way you want...
Palgrave Macmillan, 2017. — 254 p. — ISBN10: 3319488538, 13 978-3319488530. Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices,...
Pearson FT Press, 2016 — 272 p. — ISBN: 978-0134191508. If you're a brand marketer, you know your customers are now more empowered than ever -- and more than ever, they're using that power to wrest control over their brand relationships. You're watching them use online and mobile digital tools to opt-out of conventional email and other pushy brand management tactics. Since they...
Palgrave Macmillan, 2017. — 319 p. Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their...
Palgrave, 2006. — 142 p. — ISBN: 1403998094. Brands are an important influence on our lives. They are central to commercial markets and democratic societies. They represent free choice.
Kogan Page Ltd., 2005. — 243 p. International best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse,...
AMACOM, 2015. — 330 p. — ISBN: 978-0814434741. Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years...
McGraw-Hill Education, 2018. — 223 p. From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty. We have been sharing stories from the beginning of human...
McGraw-Hill Education, 2018. — 223 p. From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty. We have been sharing stories from the beginning of human...
Temple University Press, 2009. — 240 p. — ISBN: 1439900159 , 9781439900154 Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By...
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