Now Next Later AI, 2023. — 415 p. Introducing "Artificial Intelligence Fundamentals for Business Leaders" - the perfect guide to help non-technical business leaders understand the power of AI. Completely up-to-date with the latest advancements in generative AI. Part of the Byte-sized Learning AI series by Now Next Later AI, these books break down complex concepts into easily...
Pearson, 2013. — 620 p. An Overview of Strategic Retail Management. An Introduction to Retailing. Building and Sustaining Relationships in Retailing. Strategic Planning in Retailing. Situation Analysis. Retail Institutions by Ownership. Retail Institutions by Store-Based Strategy Mix. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing. Targeting Customers and...
12th ed. — Pearson, 2018. — 620 p. — ISBN: 0273768565. For undergraduate and graduate retail management courses. The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail...
Thorogood, 2007. — 352 p. — ISBN: 1854183583. "The Commercial Manager" is the complete handbook for practitioners across all sectors of commerce and industry and covers every aspect of this multi-faceted role. Written by authors with wide practical experience, "The Commercial Manager" offers expert, accessible and practical guidance on all the legal, commercial and planning...
Printed in the US, 2008. — 141 p. This book was written to refute many cliches of selling that have been accepted without question for years. It will prove to you that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality. This book can truly revolutionize your selling career - but only because it will show you that you no longer...
Wiley, 2023. — 336 p. — ISBN: 978-1-394-18470-5. The coming of the AI revolution in brick-and-mortar retail. In AI for Retail: A Practical Guide to Modernize Your Retail Business with AI and Automation, Francois Chaubard, AI researcher and retail technology CEO, delivers a practical guide for integrating AI into your brick-and-mortar retail business. In the book, you’ll learn...
Wiley, 2023. — 336 p. — ISBN: 9781394184705. The coming of the AI revolution in brick-and-mortar retail. In AI for Retail: A Practical Guide to Modernize Your Retail Business with AI and Automation, Francois Chaubard, AI researcher and retail technology CEO, delivers a practical guide for integrating AI into your brick-and-mortar retail business. In the book, you’ll learn how...
2nd ed. — Wiley, 2020. — 384 p. — ISBN: 9781119542339. Develop a winning customer experience in the digital world. Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business models and practices to address their expectations without...
Springer, 2017. — 200 p. — ISBN: 978-9811029745. Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including...
Routledge, 2023. — 207 p. Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds, or euros, but the value a customer associates with a product, which can and does change over...
2nd ed — Harlow: Pearson Education, 2003. — 473 p. — ISBN: 0273655116 For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first...
11th Edition, International Student Edition. — McGraw-Hill, 2023. — 672 p. — ISBN: 1265072469, 9781265072469. Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition focuses on key strategic issues with an emphasis on financial...
8 th edition. — McGraw-Hill/Irwin, New York, 2012. —710 p. Retailing is a high-tech, global, growth industry that plays a vital economic role in society. Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell...
New York: by The Center for Entrepreneurial Management, Inc. Manufactured in the United States of America, 1993. — 192 p. ISBN: 0-671-76775-5 93-14133 CIP The American Dream with a Safety Net: An Introduction to Franchising The History of Franchising The Nineties and Beyond: The Future of Franchising Franchise Operations Manual: Preliminary Outline
Springer Science+Business Media, Singapore, 2017. — 297 p. — (Springer Series in Fashion Business) — ISBN: 9789811024399 The purpose of this paper is to provide an overview over the fashion retail landscape from a sustainability perspective. It draws the outline of the key influencing developments, like digitaliziation on the one hand and changing consumer behavior on the other...
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