Rockport, 2008. — 232 p. Quality: OCR without errors Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world...
Rockport Publishers, Inc., 2004. — 244 p. — ISBN: 1-59253-032-Х. Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the...
Rockport, 2007. — 228 p. — ISBN: 1592535461. Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers”those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required...
New Riders, 2011. — 217 c. — ISBN: 978-0-321-66076-3. Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact...
Ava Publishing, 2011. — 538 p. Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to...
CRC Press, 2018. — 220 p. — ISBN: 1498777201. The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the...
Rockport, 2010. — 209 p. This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various...
Quayside Publishing Group, 2011. — 288 p. A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos...
2004. — 272 p. Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards created by designers around the world. Business cards are a major design challenge; creating successful cards is all about the clever use of space; but just a little space. And that’s not all. A design needs to make a splash, stand out from the...
"Dynamic Identities: How to Create a Living Brand " by Irene van Nes BIS Publishers, 2012. – 224 p. Texts: Paul Hughes, Ghislaine van Drunen & Irene van Nes This visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change and generate new versions based on external data. The book offers a systematic process of...
Laurence King Publishing Ltd, 2012. — ISBN: 978-1-85669-894-8. This book is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding...
Rockport Publishers, 2013. — 217 p. — ISBN: 1592538282. Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill...
Rockport Publishers, 2012. — 192 p. This celebratory book, the seventh in the series, once again pays tribute to the brilliant work top designers around the world have created for a diverse clientele. This inspiring collection provides a wealth of insight for graphic designers and their clients. The LogoLounge website (www.logolounge.com) showcases the work of the world’s top...
AllWorth Press, 2008. — 224 p. — ISBN: 1581156499. How to design great logos, step by step by step. Lavishly illustrated with 750 color images How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from...
John Wiley & Sons, 2011. — 304 p. Smashing Logo Design introduces the reader to the design theory and techniques needed to create beautifully designed logos. The material is organized to be accessible to clients who are just starting out in the field. The book contains hundreds of examples of ready-made logos from various fields of activity. Taking you Beyond the Pretty Picture...
Rockport, 2009. — 440 p. — (1000 Series). — ISBN: 9781592535507. Restaurants, bars, and caf?s are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options...
Rockport, 2010. — 197 p. Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate...
Rockport, 2007. — 320 p. — (1000 Series). — ISBN: 978-1592533367. A virtual catalog of ideas for inspired retail design The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing...
Hoboken: John Wiley & Sons,, 2013. - 258 p. (2 Edition) ISBN13: 978-1118027066 Packaging Design: Successfully branding a product from concept to shelf. The primary goal of this second edition of Packaging Design: Successful Product Branding from Concept to Shelf is to serve as a guide for those working in the disciplines of packaging and graphic design, marketing and...
David & Charles, 2004. — 240 p. Put the power to design logos and type in your own hands! Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer's Guide to Color Combinations , has created a textbook of type for the...
Authors not specified. - Rockport Publishers Inc, 1996. - 194 p. This fourth collection of the world`s best letterhead and logo design showcases the most elemental-and popular-areas of graphic design today. Each featured letterhead and logo design was selected for its greativty and effectiveness: the volume as a whole presents a wealth of ideas for designers and clients....
Authors not specified. - Rockport Publishers Inc, 1996. - 186 p. This fourth collection of the world's best letterhead and logo design showcases the most elemental and popular areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness: the volume as a whole presents a wealth of ideas for designers and clients....
Rockport Pub, 1994. — 192 p. The designs run the gamut from elegant to industrial, frilly to macho, serious to silly, refined to unpolished, quirky to mainstream, striking to sratk. Yet they have a common trail that sets them above the rest: They make a string mark. Arts and leisure Business and technology Health care Hotels and restaurants Luxury, fashion, and beauty Food and...
Die Gestalten Verlag, 2004. — 448 p. The book offered impressive examples of contemporary logo design. The works are considered in terms of identity of visual language and stylistic approach to the creation of the company's logo all over the world. The book is clearly systematized. Projects are divided on the areas for which they were developed, such as music, fashion,...
Rockport Publishers, 1997. — 138 p. A remarkable international collection of the most common form of business communication. Over 600 original designs of today's most innovative business cards in full color and black and white. See every shape of card imaginable-square, round, rectangular, pop-ups, folded, curved and specialty. Highlights the use of unique papers-transluted...
Rockport Publishers, 2012. — 352 p. — ISBN: 978-1592537914. The ability to grab, express, stimulate, push, provoke, blow... not really words you'd use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product,...
A comprehensive, profusely illustrated guide to more than 1,500 trademarks from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically.
A comprehensive, profusely illustrated guide to more than 1,500 trademarks from all over the world. The trademark designs in this volume are based on symbolic designs.
Wiley, 2012. — 326 p. — ISBN13: 978-1118099209. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand...
Wiley, 2009. — 320 p. From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an...
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