Taschen, 2006. — 351 p. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty,...
London: Marion Boyars, 2002. — 180 p. If society is to be changed, the vicious circle of 'necessity' and ideas must be broken. Decoding Advertisements (1976) is an attempt to undo one link in that chain which we ourselves forge. It provides not an 'answer', but a set of 'tools' which we can use to alter our own perceptions of one of society's subtlest and most complex forms of...
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