Bloomsbury Academic, 2011. — 578 p. — ISBN: 147429412X, 9781474294126. The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history, and future. The Handbook covers the breadth of...
Davis Douglas, 2016. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective. Build a strategic framework to inspire visual concepts. Increase your relevance in an...
Moscow: Scientific Adviser, 2018. — 136 p. — ISBN: 978-5-9500999-5-3 Educational handbook devoted to the development of practical skills and competencies of managerial staff in the field of creative management. The workshop was well represented business simulations, case studies, tests, exercises aimed at forming teams of creative breakthrough, the use of creative tools and...
Monograph. — Chorzów: Drukarnia Cyfrowa, 2017. — 144 p. — ISBN: 978-83-61429-07-4. In a modern dynamic life, new unpredictable events occur more and more, overthrowing, either bringing success and prosperity or breaking the course of life and activity of many people, organizations, countries, and regions. Our unreadiness to perceive random nonprogrammable events is caused by...
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