Paperback: 272 p. # Publisher: McGraw-Hill; 1 edition (October 25, 2010). # Language: English. # ISBN10: 0071743812. # ISBN13: 978-0071743815. Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility...
Wiley Publishing, 2011. — 384 p. — ISBN: 9780470947678. Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The...
Wiley Publishing, 2011. — 384 p. — ISBN: 9780470947678. Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The...
Sybex, 2011. - 600 p. If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social...
Balasubramaniyam Palani, 2015. — 222 p. — ASIN B00UPXIN8I. This book will guide you through the process of Digital Marketing in a step by step approach. Who should read this book? 1. Business owners who need to promote their business on their own through Internet.2. Entrepreneurs who wish to get started with their very own Digital Marketing business.3. Digital Marketing...
2nd ed. — Pearson, 2019. — 512 p. — ISBN: 9353435145. Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students,...
5th Edition. — Kogan Page, 2007. — 434 p. Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It...
Pearson Education, 2011. — 350 p. — ISBN: 9780789747419 Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term...
Entrepreneur Press, 2018. — 330 p. — ISBN: 9781599186214. Written to help marketers?from the Fortune 1000 to small business owners and solopreneurs?turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream...
Entrepreneur Press, 2018. — 330 p. — ISBN: 9781599186214. Written to help marketers?from the Fortune 1000 to small business owners and solopreneurs?turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream...
Wiley-Blackwell, 2010. - 387 p. ISBN: 0470028750. This book gives an accessible explanation of the importance of trust in human interaction and, in general, in autonomous cognitive agents including autonomous technologies. The authors explain the concepts of trust, and describe a principled, general theory of trust grounded on cognitive, cultural, institutional, technical, and...
Connections Press, 2016. — 249 p. — ISBN: 0997101601. This is the resource you've been waiting for. Tailored specifically to those in party plan and network marketing businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing...
Connections Press, 2016. — 249 p. — ISBN: 0997101601. This is the resource you've been waiting for. Tailored specifically to those in party plan and network marketing businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing...
Wiley, 2014. — 224 p. — ISBN: 978-0730315124. Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use...
Wiley, 2017. — 360 p. — ISBN: 1119235596. Does your digital marketing pack a punch? Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and...
Wiley, 2017. — 360 p. — ISBN: 1119235596. Does your digital marketing pack a punch? Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and...
Wiley, 2017. — 360 p. — ISBN: 1119235596. Does your digital marketing pack a punch? Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and...
Wiley, 2017. — 360 p. — ISBN: 1119235596. Does your digital marketing pack a punch? Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and...
Wiley, 2019. — 819 p. — ISBN: 1119560233. Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI,...
7steps to explosive business growth: finding the right online promotional tools; using tried-and-true tactics with new technology; harnessing the viral power of Web 2.0; creating a dialogue with your customers to better serve them; making it easy to buy from your website; tracking your success.
FriesenPress, 2013. — 264 p. — ISBN: 1460230205. Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always...
FriesenPress, 2013. — 264 p. — ISBN: 1460230205. Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always...
FriesenPress, 2013. — 264 p. — ISBN: 1460230205. Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always...
Guidelines, not published, 2017. - 28 p. In this guide, you learn what is possible in several leading platforms and learn how to evaluate which platform is right for your message and your audience. On the next pages we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly...
Wiley, 2016. — 400 p. — ISBN: 978-1-119-26570-2. The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing:...
IBM Press, 2010. — 206 p. How much more effective would you be if all your Web content reached its precise target audiencesùand they engaged with it? In Audience, Relevance, and Search, three pioneering IBM content and search experts help you get closer to this goal than ever before. Drawing on more than forty-five years of experience in Web publishing and search effectiveness,...
Print Length, 2012. — 97 p. Do you own a website or a blog? If so, do you have any idea how many visitors you get each day? And even if you’ve installed a counter and you’ve figured out how to gauge your traffic, do you have any idea where your visitors are coming from, what browsers most of them use, what search engines they use, or which of your pages is the most popular?...
Charles Edwards, 2020. — 685 p. — ISBN: 9798638919764. Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace-consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands. In...
John Wiley & Sons, Inc., 2012. — 432 p. — ISBN: 1118194497. Updated with 100 p. of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming...
Sybex, 2010. — 408 p. — ISBN: 9780470634035. How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media...
Que Publishing, 2011. - 272 p. ISBN: 0789748010 The In-Your-Face, Results-Focused, No-Kumbaya Guide to Social Media for Business! -Detailed techniques for increasing sales, profits, market share, and efficiency -Specific solutions for brand-building, customer service, R&D, and reputation management -Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding...
Que Publishing, 2011. - 272 p. ISBN: 0789748010 The In-Your-Face, Results-Focused, No-Kumbaya Guide to Social Media for Business! -Detailed techniques for increasing sales, profits, market share, and efficiency -Specific solutions for brand-building, customer service, R&D, and reputation management -Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding...
Que Publishing, 2011. - 272 p. ISBN: 0789748010 The In-Your-Face, Results-Focused, No-Kumbaya Guide to Social Media for Business! -Detailed techniques for increasing sales, profits, market share, and efficiency -Specific solutions for brand-building, customer service, R&D, and reputation management -Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding...
Apress, 2012. — 256 p. — ISBN: 9781430244073. Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms?but how to do it quickly,...
CreateSpace, 2016. — 142 p. — ISBN13: 978-1539005742. This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate...
Wiley, 2014. — 156 p. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and...
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
Wiley, 2017. — 408 p. Develop the perfect mission statement Find helpful documents online to run your nonprofit Thrive and survive in any economic climate Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything...
EMarketing Institute, 2017. — 155 p. Course material: knowledge required for certification. The Basics of Internet Marketing . What is internet marketing? Types of online marketing. Online marketing trends. Web Analytics . What is web analytics? Off-site web analytics. On-site web analytics. Reasons for using web analytics. Various subtopics of web analytics: methods of...
Diversion Books, 2014. — 326 p. — ISBN10: 1626814236; ISBN13: 978-1626814233. In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company — the Exponential Organization — that has revolutionized how a company can accelerate its growth by using technology. An...
Sitepoin, 2008. Whatever your product or service, email marketing is effective because: It's much less expensive than traditional forms of marketing, such as direct mail. You can reach a potentially huge audience. Email has better return on investment than nearly any other form of marketing. Emails arrive almost instantaneously, unlike regular mail. It's active: it lets you...
Que Publishing – 2011, 317 p. ISBN: 0789747898, 9780789747891 This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with...
Wiley, 2019. — 454 p. — (For Dummies). — ISBN: 978-1-119-44601-9 (ebk). Use Adobe Analytics as a marketer — not a programmer! If you’re a marketer in need of a non-technical, beginner’s reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it...
Wiley, 2019. — 454 p. — (For Dummies). — ISBN: 978-1-119-44601-9 (ebk). Use Adobe Analytics as a marketer — not a programmer! If you’re a marketer in need of a non-technical, beginner’s reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it...
Wiley, 2019. — 454 p. — (For Dummies). — ISBN: 978-1-119-44601-9 (ebk). Use Adobe Analytics as a marketer — not a programmer! If you’re a marketer in need of a non-technical, beginner’s reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it...
Wiley, 2019. — 400 p. — (For Dummies). — ISBN: 978-1119446088. If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who...
Amacom, 1995. — 332 p. Explains in plain language how to expand marketing and sales into cybermarketing. Three sections on tools and technologies advertising and customer support and integrating the new media into marketing plans, include case histories, vendor and organization lists, and phone numbers for useful organizations and resources. For entrepreneurial and corporate...
Apress, 2017. — 152 p. — ISBN: 978-1484228531. Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce...
Apress, 2017. — 152 p. — ISBN: 978-1484228531. Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce...
Introduction to social media marketing tactics from the leading digital marketing agency MOZ. No matter what your skill level is, there's plenty in here to help you improve your social presence! The guide consists of 12 Chapters with best practicies for main social networks (Facebook, YouTube, Pinterest, Google+, Twitter, Linkedin). The guide explains how to pick up your KPI's...
Wiley Publishing, 2008. — 346 p. — ISBN10: 047029289X. You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs...
11e édition. — Dunod, 2014. — 1040 p. — ISBN: 978-2-10-071750-7 EAN 9782100717507. 11e édition renouvelée, à la pointe du marketing digital !Pédagogique pour les étudiants- Complet et clair : études de marché, marketing-mix, stratégie marketing, marketing relationnel, marketing digital, marketings sectoriels et international... Autant de thèmes traités avec près de 1000...
2018. — 180 p. — ISBN: 1912562219. How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book’s three focus areas are:...
2018. — 180 p. — ISBN: 1912562219. How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book’s three focus areas are:...
Morgan James Publishing, 2016. — 520 p. — ISBN: 978-1630477936 Have you ever wondered what specific strategies the world’s highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you’re worth? Would you like to learn how to package the knowledge already in your head and put it into...
McGraw-Hill, 2010. — 272 p. — ISBN: 0071752633. Today's Hottest Trends for On-the-Spot Marketing! In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight–and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of...
Wiley, 2016. — 360 p. — ISBN10: 1118556844. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals,...
India: HarperColling Publ., 2014. — 142 p. — ISBN: 9352770161. Digitization is accelerating globalization tenfold. Social networks have gone mobile: telephone, television and towns have gone 'smart'. How did China manage to create clones of Google, Facebook and YouTube, and build its own censored version of the Internet? How do Arab countries use social networks for their...
AMACOM, 2010 . - 282 p. ISBN: 0814415725 Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration...
2018. — 360 p. — ISBN: 1539598144. Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies Got Questions? - just Google 'Jason McDonald' and send a quick email or...
2018. — 360 p. — ISBN: 1539598144. Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies Got Questions? - just Google 'Jason McDonald' and send a quick email or...
Packt Publishing, 2011. - 112 p. ISBN10: 184951674X ISBN13: 978-1849516747 The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun...
Entrepreneur Press, 2015. — 338 p. — ISBN: 9781613083024. Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business...
2012. — 240 p. — ISBN: 0071805567. Start Marketing NOW on the World's Fastest-GrowingWebsite! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make...
QUE, 2011. - 634 p. Everything you need to know about web, mobile, & social marketing! Your expert, up-to-the-minute, A-Z reference & how-to guide. Choose the right goals, media, & tools. Plan, execute, measure, & optimize. Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and...
Amazon Digital Services LLC, 2019. — 334 p. — ASIN B07Q578TYD. 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media...
Amazon Digital Services LLC, 2019. — 334 p. — ASIN B07Q578TYD. 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media...
Amazon Digital Services LLC, 2019. — 334 p. — ASIN B07Q578TYD. 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media...
Amazon Digital Services LLC, 2019. — 334 p. — ASIN B07Q578TYD. 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media...
Amazon Digital Services LLC, 2019. — 334 p. — ASIN B07Q578TYD. 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media...
2th Edition. — Immediate Media Co, 2019. — 132 p. The team behind Mollie Makes brings you 132 p. of advice on how to use social media to grow your small business. Turn likes into customers using strategies that really work. Focusing on the top four platforms - Facebook, Twitter, Pinterest and Instagram - we explore setting up a business account, growing your audience, great...
Kogan Page, 2018. — 298 p. — ISBN: 0749481595. Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to...
IGI Global, 2016. — 470 p. — ISBN: 9781522508465. Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social...
Information Today, 2006. — 369 p. Educators, librarians, and others who teach Web searching will welcome this instructor's guide from Notess, a leading trainer and search guru. In the book, Notess augments his personal advice with examples, approaches, and techniques from a virtual ''who's who'' of the search training world: Joe Barker, Paul Barron, Phil Bradley, John Ferguson,...
McGraw-Hill, 2010. - 352 p. ISBN10: 0071739041 Join the TubeMoguls, get Delicious, StumbleUpon customers-and 298 more great tips! The time to start social media marketing was yesterday. Don't worry, though-this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building...
Wiley, 2013. – 385 p. – ISBN: 1118388445, 9781118388440, 9781118588291 A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is...
6th edition. - Kogan Page, London and Philadelphia, 2008. - 273 p. ISBN: 978-0-7494-5145-5 This is the sixth edition, the hrst written way back in 1985. While the internet has arrived, blossomed and overturned some people's conceptions of marketing, the principles, to my mind, remain largely the same. While in some cases the web will greatly assist small firms to grow, develop...
Andreas.com, 2013. — 160 p. — ISBN: 978-0989360005. 80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune...
Introduction to social media tactics from the leading digital marketing agency MOZ. No matter what your skill level is, there's plenty in here to help you improve your organic search presence! The guide consists of 10 Chapters and describes how search engines operate, how to increase free organic traffic to your website and how to measure the results.
FT Press, 2010. — 408 p. — ISBN: 9780137081363. In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and...
FT Press, 2012. - 272 c. ISBN: 978-0133066272. This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including...
Financial Times Prentice Hall, 2012. - 272 p. ISBN: 0133066274 This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available,...
Wiley, 2010. — 243 p. — ISBN: 978-0470616345. A complete how-to from two of the world’s top bloggers. Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides...
Kogan Page, Ltd, 2011. — 224 p. — ISBN13: 9780749460624. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what...
Kogan Page, 2009. — 304 p. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is...
McGraw-Hill, 2023. — 480 p. — ISBN-13: 978-1-266-14309-0. Sachdev’s, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in...
AMACOM, 2009. — 336 p. — ISBN: 978-0814414620. The social media marketing revolution is here. Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title features inspiring and...
Amazon Digital Services LLC, 2015. — 69 p. — ASIN B00WZ6Q60U. Marketing & Promotions in Social Media properties have become a nightmare with their constant algorithm updates which is makes it unpredictable to get traffic from them. Let the fundamental and sure way of using keywords to hack into social media properties to get maximum traffic without spending money on them. The...
Amazon Digital Services LLC, 2015. — 69 p. — ASIN B00WZ6Q60U. Marketing & Promotions in Social Media properties have become a nightmare with their constant algorithm updates which is makes it unpredictable to get traffic from them. Let the fundamental and sure way of using keywords to hack into social media properties to get maximum traffic without spending money on them. The...
Amazon Digital Services LLC, 2015. — 69 p. — ASIN B00WZ6Q60U. Marketing & Promotions in Social Media properties have become a nightmare with their constant algorithm updates which is makes it unpredictable to get traffic from them. Let the fundamental and sure way of using keywords to hack into social media properties to get maximum traffic without spending money on them. The...
Twitter seems to have a very polarizing effect on people. Some love it and some hate it. Some even love to hate it when they haven’t even tried the service yet. What makes Twitter so divisive? Recently, actor Sir Patrick Stewart came down on the usefulness of Twitter in his life calling it too simplistic to reduce life to 140 characters. But whether you agree with the Captain...
Houghton Mifflin Harcourt Publishing Company, 2018. — 416 p. Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the internet is changing war and politics, just as war and politics are changing the internet. Terrorists livestream their attacks,...
Infinite Ideas, 2009. — 160 p. — ISBN: 978-1906821166. Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as ‘tweets’); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think ‘and...
Ventus Publishing ApS, 2012. – 67 p. ISBN: 978-87-7681-944-6. Basics of Blogs. What is a Blog? History of Blogs. Classification of Blogs. Who Can Blog. Why do People Read/Write Blogs. How Does a Blog Work. Business Blogs. What is a Business Blog? Categories of Business Blogs. Positive Indicators to Start a Business Blog. Why Businesses Should Blog. Benefits of Business Blogs....
Pearson Education, 2010, 256 p. This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven...
What Is Covered Inside The Funnel Hackers Cookbook? The book is 255 p. long, but you'll go through it pretty much as majority are pictures of funnels and elements. It is more of a visual book. The book is split into three sections: Elements, Pages and Funnels.
FT Press, 2010. — 304 p. — ISBN13: 978-0132100564. This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on...
Social network sites (SNS) have become very popular, especially among adolescents and young adults. Consequently, politicians started to use them for their campaigns. This paper examines how this personalized soft campaigning strategy worked in the 2006 Dutch elections and how interaction with potential voters can influence the evaluation of the candidates. The first question...
Hubspot, 2014. — 32 p. If you’re reading this guide, chances are you’re either a marketing professional or a business owner who understands the importance of internet marketing today. You ‘get’ that traditional marketing methods are becoming both ineffective and expensive, and you know that by neglecting to market your business online, you’re missing out on the powerful...
Harper Business, 2011. — 404 p. — ISBN: 006191424X, 9780061914249. It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains...
Chandos Publishing, 2019. — 285 p. — (Chandos Publishing Social Media Series). — ISBN: 978-0-08-102409-6. This book provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book...
AWeber.com. — 19 p. (Publication details not specified). Email Marketing for musicians. E-mail marketing for musicians. Building Your List. Interacting With Fans. Before a Show: Announce the Date and Sell, Sell, Sell. After the Show: Follow Up. Email Marketing To Go.
Bloomsbury USA, 2018. — 288 p. — ASIN B07584N34Z. From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies...
Business Expert Press, 2015. — 170 p. — ISBN: 978-1606499245. The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The...
Business Expert Press, 2015. — 170 p. — ISBN: 978-1606499245. The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The...
Business Expert Press, 2015. — 170 p. — ISBN: 978-1606499245. The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The...
Wiley, 2013. — 185 p. — ISBN: 978-1-118-26349-5. Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt...
O’Reilly Media, 2009. — 240 p. Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which...
Wiley, 2015. — 840 p. — ISBN: 978-1-118-95135-4. Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you...
Wiley, 2015. — 840 p. — ISBN: 978-1-118-95135-4. Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you...
Wiley, 2017. — 744 p. — ISBN: 1119330394. The bestselling social media marketing book. Marketing your business through social media isn't an option these days — it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your...
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