Jossey-Bass, 2011. — 192 p. — ISBN: 0470767766. A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who...
1st edition;SVPG Press, 2008 - 252 p. - ISBN10: 0981690408; ISBN13: 978-0981690407. Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? -...
HOW Books , 2009. — 320 p. — ISBN: 978-1600611568. Inside are the tools you need to get your design career off to a strong start-and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this...
Harper Business, 2014. — 304 p. Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup — practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to...
Thomas Nelson, 2011. — 304 p. — ISBN: 978-1595554659. Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of...
Published by The Do Book Company, 2014. - 144 p. -ISBN: 1907974156. The best companies are formed around a simple but great idea. As this idea develops and is introduced to the world, it needs to be nurtured and protected. Do Protect, written by a company commercial lawyer with over 25 years' experience, offers clear and accessible legal advice and explanations on all aspects...
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