Clifton B. Advanced Web Metrics with Google Analytics

2nd edition: Sybex, 2010 — 528 p.
ISBN10: 0470562315
ISBN13: 978-0470562314
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.