Kaushik Avinash. Web Analytics: an Hour a Day

Sybex, 2007. — 480 p.Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Web Analytics - Present and Future
Data Collection - Importance and Options
Overview of Qualitative Analysis
Critica Components of a Successful Web Analytics Strategy
Web Analytics Fundamentals
Month 1: Driving Deep into Core Web Analytics Concepts
Month 2: Jump-Start Your Web Data Analysis
Month 3: Search Analytics - Internal Search, SEO, and PPC
Month 4: Measuring Email and Miltichannel Marketing
Month 5: Website Experimentation and Testing - Shifting the Power to Customers and Achieving Significant Outcomes
Month 6: Three Secrets Behind Makin Web Analytics Actionable
Month 7: Competitive Intelligence and Web 2.0 Analytics
Month 8 and Beyound: Shattering the Myths of Web Analytics
Advanced Analytics Concepts - Turbocharge Your Web Analytics
Creating a Data-Driven Culture - Practical Steps and Best Practices