Bigus J.P. Data Mining With Neural Networks: Solving Business Problems from Application Development to Decision Support

McGraw-Hill, 1996. – 238 p. – ISBN: 0070057796, 9780070057791Is your organization storing huge quantities of data that could be useful-but you don't know where to start? Do you have information about customers, distributors, markets, and competitors that you are not using to full advantage? And are you personally more interested in strategic applications and general overviews than mind-numbing equations and printouts of code?
If so, Data Mining with Neural Networks is the book for you. Written for a business audience, it explains how your company can mine a vast amount of data and transform it into strategic action. Highly Recommended for any company that wants to develop sound plans based on powerful quantitatitive and analytical methods.The Data Mining Process Using Neural Networks
Introduction to Data Mining
Introduction to Neural Networks
Data Preparation
Neural Network Models and Architectures
Training and Testing Neural Networks
Analyzing Neural Networks for Decision Support
Deploying Neural Network Applications
Intelligent Agents and Automated Data Mining
Data Mining Application Case Studies
Market Segmentation
Real Estate Pricing Model
Customer Ranking Model
Sales ForecastingAppendix A. IBM Neural Network Utility
Appendix B. Fuzzy Logic
Appendix C. Genetic Algorithms