Prajapat Ramgopal. AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

Apress Media LLC, 2024. — 266 p. — ISBN-13: 979-8-8688-0922-4.This book helps you explore the fusion of artificial intelligence with the world of online retail, providing an in-depth understanding of how AI technologies are revolutionizing commerce. From decoding e-commerce business models to optimizing efficiency in e-commerce deliveries, each chapter delves into a specific aspect of AI-powered e-commerce, providing practical insights and strategies for success.The journey commences with decoding e-commerce business models in a diverse landscape. From direct selling to marketplace platforms, the book illuminates the inner workings of each model, exploring revenue drivers, cost considerations, and the components of profitability. As you progress through the book, it delves deeper into the e-commerce platform itself, exploring its role in facilitating transactions and nurturing customer relationships. Subsequent chapters delve into the intricacies of merchandising in e-commerce, search, recommendation engines, ranking algorithms, personalization techniques, and efficiency improvements. From teaching the science behind matching queries to products to crafting personalized customer experiences, each chapter offers invaluable insights and actionable strategies for leveraging AI in e-commerce.Whether you're a seasoned e-commerce professional or a newcomer, this book equips you with the knowledge and actionable use cases needed to stay ahead of the curve in an increasingly competitive landscape.What You Will LearnUnderstand the buyer and seller aspects of e-commerce platforms and how they engage customers.
Know the diverse landscape of e-commerce business models.
Apply AI/ML technologies to e-commerce to enhance user experience and drive business outcomes.
Know how AI/ML can influence revenue generation and cost optimization in e-commerce businesses.Who This Book Is ForData scientists, machine learning engineers, product and category managers in e-commerce, and business executives.