Andrews Sharon, Crawford Caroline M. Handbook of Research on Pathways and Opportunities Into the Business of Esports

IGI Global, 2021. — 499 p. — ISBN: 9781799873006.Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included are the entrepreneurial spirit of gamers, who are interested in creating their career paths through capturing and posting gaming micro assists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports. The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esports marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians.Framing an Understanding of the Competitive World of eSports
eSports: Historical Review, Current State, and Future Challenges.
Barriers, Issues, and Similarities Among Women in eSports and Similar Mixed Gender Sports: Ascertaining Common Ground.
What Competitive Chess Can Learn From eSports: Present and Future Prospects.
Burgeoning Growth of eCycling as an eSport.
Soccer Esports in Europe: Brands, Partnerships, and Business Opportunities in Professional Football.
Educational Consideration Surrounding eSports
Games, Gamification, and eSports Intersections Within Digital and Online Learning.
Impact of eSports Upon Higher Education From a Faculty Perspective: Transformational Pathways and Opportunities.
Recruiting Faculty for Esports Programs in Academia.
Game Changers: Business and Research Opportunities in K-12 eSports.
Art Education in eSports: How to Incorporate Aesthetics Into the eSport Marketing Curriculum.
ESportsU Digital Warrior Camp: Creating an Esports-Based Culturally Relevant Computing Living Learning Camp.
Encompassing Impact of eSports in Marketing, Media, and Tourism
Incorporating Key Human “High-Touch” Needs Into eSports: The Effective Game Zone.
eSports as a News Specialty Gold Rush: Communication Ecology in the Domination of Traditional Journalism Over Lifestyle Journalism.
Marketing and Sponsorship of Esports Without Getting Ganked: Understanding Past Research and Future Challenges.
The Role of Esports Events in the Tourism Industry: The Cases of Spain and Argentina.
Hotel Amenities and Hidden Costs Associated With eSports Tourism in the Ukraine: Development of eSport Hospitality Opportunities.