Hawkins Graham, Micallef Mark. Deep Selling: How to Engage Buyers and Drive Growth in the Age of AI

John Wiley & Sons, Inc., 2025. — 336 p. — ISBN-13: 978‐1‐394‐30306‐9.Develop stronger, more profitable relationships with your buyers in the digital eraRight now, how we buy and sell is evolving dramatically. People have fundamentally changed the way they do business. To put it simply: buyers no longer interact with sellers in the same way. To ensure a profitable future, sales leaders and teams need to embrace this transformation. In the face of globalization, e-commerce, subscription services, and new digital tools for buyers and sellers alike, you need new strategies to generate successful sales and better bottom lines.Deep Selling shares the cutting-edge sales model you need to create a buyer-obsessed, high-performance culture. Your team urgently needs to embrace the growing suite of digital and AI technologies. But new technologies alone won’t solve all your selling problems. To maximize your success, you need to evolve your selling frameworks and behaviobehaviorseed to use these new tools in smart ways, embedding them into your sales execution models.In this book, you’ll discover how to:
Audit the current sales techniques and cycles in your organization.
Transform your sales execution models.
Achieve organizational buy-in through new performance measures and shared goals for success.
Use data to drive strategy, and revolutionize your selling with the latest digital and AI tools.
Build deeper buyer relationships that create more value and improve buyer outcomes.With Deep Selling, you and your team will learn how to meet buyers on today’s real-world terms — and engage them more fully and successfully than ever before.