Kumar Vikas, Lata Manju (eds.). The Future of E-Commerce

Nova Science Publishers, 2022. — 234 p. — (Organization, Business and Management).This book presents a futuristic perspective of e-commerce, covering the latest developments, applications, and technological trends. An analytical perspective of e-commerce is presented with examples of social media and web analytics. The role of artificial intelligence and machine learning methods are also explored. Case studies and examples from around the world are included to identify the customer-centric approaches of e-commerce models of the near future.