Iger Robert. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Random House Large Print, 2019, 209 p., ISBN-13978-0593170984.A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his 15 years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.