Peng Mike W. Global Strategy

5th edition. — Cengage Learning, 2022. — 478 p. — ISBN: 978-0-357-51236-4.The world’s best-selling global business strategy text, Peng's Global Strategy, 5th Edition uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring, and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today’s time-starved students in mind — present current topics in every chapter.Foundations of Global Strategy
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
Business-Level Strategies
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Competitive Dynamics.
Corporate-Level Strategies
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Innovating Around the World.
Governing the Corporation Globally.
Strategizing on Corporate Social Responsibility.
Integrative Cases