Ferrell O.C., Hirt G.A., Ferrell L. Business Foundations: A Changing World

13th edition. — McGraw-Hill Education, 2023. — 673 p. — ISBN: 978-1-265-04369-8.The introduction to the Business course is an opportunity for students to learn to create success and prepare for a career. Featuring an unrivaled text and Connect compilation of exciting application-focused content, activities, and examples, the 13th edition of Business Foundations: A Changing World, guides students through the technology-saturated world of business today.Business in a Changing World
The Dynamics of Business and Economics.
Business Ethics and Social Responsibility.
Business in a Borderless World.
Starting and Growing a Business
Options for Organizing Business.
Small Business, Entrepreneurship, and Franchising.
Managing for Quality and Competitiveness
The Nature of Management.
Organization, Teamwork, and Communication.
Managing Operations and Supply Chains.
Creating the Human Resource Advantage
Motivating the Workforce.
Managing Human Resources.
Marketing: Developing Relationships
Customer-Driven Marketing.
Dimensions of Marketing Strategy.
Digital Marketing and Social Media.
Financing the Enterprise
Accounting and Financial Statements.
Money and the Financial System.
Financial Management and Securities Markets.
The Legal and Regulatory Environment.
Personal Financial Planning.