Neck H.M., Neck C.P., Murray E.L. Entrepreneurship: The Practice and Mindset

Sage Publications, Inc., 2017. — 1484 p.From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.Introducing the Entrepreneurial Lifestyle
Entrepreneurship: A Global Social Movement.
Practicing Entrepreneurship.
Developing an Entrepreneurial Mindset.
Supporting Social Entrepreneurship.
Creating and Finding Opportunities
Generating New Ideas.
Using Design Thinking.
Testing and Experimenting in Markets.
Evaluating and Acting on Opportunities
Building Business Models.
Planning for Entrepreneurs.
Creating Revenue Models.
Learning From Failure.
Resourcing New Opportunities
Bootstrapping for Resources.
Financing for Startups.
Financial Statements and Projections for Startups.
Developing Networks.
Navigating Legal and IP Issues.
Marketing and Pitching Your Idea.
Appendix B. The Pitch Deck.