Collinson S., Narula R., Rugman A.M. International Business

8th Edition. — Pearson Education, 2020. — 724 p. — ISBN: 978-1-292-27415-7.For undergraduate and postgraduate students taking modules in international business, international strategy, and global business practice.
Explore and understand international business through practical, theory, and analytical frameworks.International Business, 8th Edition, by Collinson, Narula, and Rugman present data and evidence to assist you in mapping trends, making predictions and take on the role of decision-makers in business and governments, to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data, and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.This book takes several different perspectives to improve our understanding of international business. We take on the role of objective observers, compiling data and evidence to map trends and make predictions. Data on trade, foreign direct investment, global mergers and acquisitions (M&As), regulatory changes, the largest MNEs, and the fastest-growing SMEs (small and medium-sized enterprises) all help us understand what is going on in the world.We also take on the role of decision-makers, putting ourselves in the shoes of government policy developers and (more often) practicing managers. A key question that runs through the book is: what are the main challenges facing an MNE manager, trying to enter new country markets and coping with very different country contexts?THE WORLD OF INTERNATIONAL BUSINESS.
An Introduction to International Business.
General Frameworks in International Business.
Multinational Enterprises, Innovation and Competitiveness.
THE ENVIRONMENT OF INTERNATIONAL BUSINESS.
International Politics.
International Culture.
International Trade.
International Financial Markets and Institutions.
INTERNATIONAL BUSINESS STRATEGIES.
Multinational Strategy.
Organizing Strategy.
Corporate Strategy and National Competitiveness.
FUNCTIONAL AREA STRATEGIES.
Production Strategy.
Marketing Strategy.
Human Resource Management Strategy.
Political Risk and Negotiation Strategy.
International Financial Management.
REGIONAL STRATEGIES.
European Union.
Japan.
North America.
Emerging Economies.
China.