7th Edition. — Wiley, 2021. — 627 p. — ISBN: 978-1-119-71330-2.
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This best-selling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach to the subject. The text provides an integrated, evidence-based methodology for innovation management that is supported by the latest academic research and the author’s extensive experience in real-world management practice.
Students are provided with an impressive range of learning tools – including numerous case studies, illustrative examples, discussion questions, and key information boxes – to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Innovation – What It Is and Why It Matters.
Digital Is Different?
Innovation as a Core Business Process.
Developing an Innovation Strategy.
Building the Innovative Organization.
Sources of Innovation.
Search Strategies for Innovation.
Innovation Networks.
Dealing with Uncertainty.
Creating New Products and Services.
Exploiting Open Innovation and Collaboration.
Promoting Entrepreneurship and New Ventures.
Capturing the Business Value of Innovation.
Creating Social Value.
Capturing Learning from Innovation.