Roberts K. Lovemarks: The Future Beyond Brands

Power House Books, USA – 2004, 222 p., 1st edition
ISBN: 1-57687-204-1This book is the evolutionary story of products, trademarks and brands - to Lovemarks. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring love, business can move the world.Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.Start Me Up
Time Changes Everything
Emotional Rescue
All You Need Is Love
Gimme Some Respect
Love Is In The Air
Beautiful Obsession
All I Have To Do Is Dream
The Human Touch
Close To You
Across The Border
I Can See Clearly Now
I'll Follow The Sun
Rolling Thunder
What The World Needs Now