Carter B. LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

Que Publishing – 2012, 272 p.
ISBN: 0789749688, 9780789749680Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize-and this book will help you leverage all of it!You’ll Learn How ToIdentify the fastest, easiest ways to profit from LinkedIn
Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
Network for dollars, with this book’s proven six-step relationship-building process
Find hot prospects through quick LinkedIn prospecting and introductions
Use LinkedIn as a passive prospecting platform: Generate more leads without more work!
Attract mega-leads through LinkedIn Answers, Events, and Groups
Strengthen brand awareness and spread key messages
Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
Accelerate your sales cycle with LinkedIn
Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
Establish efficient weekly LinkedIn marketing routines
Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales