Wang Jefferson, Nazi George, Maurer Boris, Phadke Amol. The Future Home in the 5G Era. Next generation strategies for hyper-connected living

Kogan Page, 2020 — 195 p. — ISBN: 9781789665574, 1789665574.«The Future Home in the 5G Era» looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers, and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more.«The Future Home in the 5G Era» combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups.This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.Introduction: The Future Home in the 5G era and beyond.
The Future Home: the hub for hyper-connected living.
Roadmaps and capabilities for success in the new home market.
Experience-rich home services: still held back by low tech.
Data security: the factor putting communications service providers (CSPs) in pole position.
Orchestrating data management as a consumer trustee: the holy grail.
Overcoming inertia, tech hurdles, and entrenched attitudes.
A day in the life of a future home.
A life with problems taken care of.
At home alone, and out with friends – simultaneously.
The ever-present personal assistant and servant.
The empty home doing its homework.
At home while on the move to work.
At work and feeling very much at home.
Collapsing distance to maintain contact.
Consumer needs in a hyper-connected world.
Five megatrends shaping hyper-connected Lifestyles.
One: The hyper-connection and hyper-personalization of daily life.
Two: Millennials and Gen Z, the principal architects of the Future Home.
Three: The rapid aging of society and the desire to age in place.
Four: The rise of Do It For Me (DIFM) and the fall of Do It Yourself (DIY).
Five: ‘Alone together’ in the digitized habitat.
How people think and feel about homes – in eight mindsets.
Mindset 1: Drone Parents.
Mindset 2: Hip-happening Parents.
Mindset 3: Savvy Seniors.
Mindset 4: Social Grandparents.
Mindset 5: Ambience Leaders.
Mindset 6: Wired-up Urbanites.
Mindset 7: Conscientious Controllers.
Mindset 8: Chaotic Creatives.
Three key themes.
Identity.
Spatial revolution.
Tech tensions.
Takeaways.
From use cases to business cases.
Life scenario 1: Home life for the Hip-happening Parents.
Intelligent assistance with childcare.
Hassle-free plug-and-play technology.
The home that knows each inhabitant personally.
The home health check-up.
Taking home with you wherever you go.
Fostering family togetherness.
Life scenario 2: Advanced healthcare at home.
Freeing Seniors to age at home.
Adapting an old home for new needs.
Keeping in touch with a grandparent via technology.
Constant health monitoring and maintenance.
Takeaways.
Turning homes into 5G Future Homes.
The limited success so far of connected home tech.
Excessive connected home device prices.
Impractical set-up procedures.
Fragmentation.
The weaknesses of Wi-Fi.
How 5G can turn the connected home into the Future Home.
New spectrum bands create high 5G speeds.
5G is more responsive and reliable.
5G can connect 10 times more devices than 4G.
5G’s congenial enablers.
eSIM solves the size problem.
Edge computing removes network mileage.
Advanced data analytics for cleverer devices.
First steps: mastering four challenges.
Challenge 1: Getting ecosystems right to lower the cost of Future Home devices.
Challenge 2: Leveraging 5G to solve set-up issues.
Challenge 3: Using 5G to solve the fragmented connectivity issues of today’s homes.
Challenge 4: Uniting information pools and granting access for the greater good.
Takeaways.
Privacy and security: two separate challenges of the 5G Future Home.
The paradox of the Future Home: protecting data that must also be shared.
Data sharing in today’s connected homes.
Three touchpoints for CSPs to deal with data safety successfully.
Cross-industry security certification for connected devices.
Continuous and perpetual monitoring.
Sowing customer trust and loyalty among the young.
CSPs’ strong starting point on data safety.
Takeaways.
The rise of the connected living ecosystem builder.
Who should be the guiding hand? Three reasons why CSPs are in pole position.
Old trust yields new trust.
Customer care experience.
Mission-critical infrastructure.
Breaking up the CSP value chain to unlock the Future Home: six areas and six imperatives.
One: Reinvent the front office digitally.
Two: Reinvent the back office.
Three: Train and equip your talent for the future CSP.
Four: Kick-start rapid-fire product development.
Five: Revamp your technology platforms.
Six: Activate a pervasive connectivity layer.
Takeaways.
Emerging business models for the future home.
The limited return for CSPs of conventional home services.
Voice-controlled platform devices: leading the way to the Future Home.
How multi-sided platforms will disrupt vertical integration.
Seeking service relevance for the end user within ecosystems.
Conquering new control points as a data gatekeeper.
Justifying data control through excellent user experience.
The platform needs partnerships and alliances.
Why individual-connected home apps are not enough.
The protracted game of aligning platform partner incentives.
How basic services can attract new ecosystem partners?
Takeaways.
Creating incentives for the Future Home ecosystem.
The Future Home as a pre-emptive multi-tasker.
Five Properties for an Effective Future Home.
How data silos kill viable ecosystems and good user experience.
Breaking down data silos for the home: a brief history.
The potential of universal translation platforms.
The universal blueprint for Future Home platforms.
Why the platform core should be open to everybody.
Build it and they will come.
How CSPs can lead the way to the Future Home.
Takeaways.
The road to the Future Home.
Life is closely intertwined with technology.
The socio-demographic megatrends shaping hyper-connected lifestyles.
The great variety of specific use cases.
Fragmentation: the barrier to the development of the Future Home.
5G: the connectivity game changer.
The need to build consumer trust via the strongest possible security, privacy, and ethics.
Future Home orchestrators and gatekeepers: CSPs reloaded.
A necessary shift in the business model.
Attracting partners to attract consumers.
Breaking down data silos to benefit both users and ecosystem players.
CSPs at the crossroads.
Takeaways at a glance.