Chukurna O., Zamlynskyi V. (eds.) Modern trends in digital transformation of marketing & management

Collective monograph. — Košice: University of Security Management in Košice, 2023. — 606 p.The monograph examines the current trends in the development of digital technologies in marketing, management, and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in the systems of marketing management and business administration are determined. The transformations of business models in the conditions of the digital economy are analyzed, and the impact of blockchain technologies on the development of promising areas of the marketing management system and business administration is analyzed. Reasonable impact of digital technologies on the transformation of management systems in social, public, legal, and administrative spheres and various sectors of the economy. The contours of the formation of the digital economy in the sectors of economic activity and the social sphere have been developed.