Backhaus K., Erichson B., Gensler S., Weiber R., Weiber T. Multivariate Analysis: An Application-Oriented Introduction

2nd Edition. — Springer Gabler Wiesbaden, 2023. — 607 p. — eBook ISBN: 978-3-658-32589-3.Offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis.
Illustrates each method via a case study solved with SPSS.
Interactive flashcards are available to the reader for reviewing selected focal points.Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.Introduction to empirical data analysis.
Regression analysis.
Analysis of variance.
Discriminant analysis.
Logistic regression.
Contingency analysis.
Factor analysis.
Cluster analysis.
Conjoint analysis.The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition.True PDF