New York: John Wiley & Sons, 1965. — 664 p.
An accessible book on sampling techniques with an emphasis on illustrations from surveys of human populations. Explains how to design and execute valid samples of moderate dimensions and difficulty, avoid selection biases and how become more adept at evaluating sample results, and judge their validity and limits of inference, applicability, and precision. Contains numerous practical procedures, the domestic arts of sampling along with its science plus invaluable tricks that are usually learned only in apprenticeship.