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Lambert D.M., Stock J.R., Ellram Li.M. Fundamentals of Logistics Management

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Lambert D.M., Stock J.R., Ellram Li.M. Fundamentals of Logistics Management
McGraw-Hill/Irwin – 1997, 640 p.
ISBN: 0256141177, 9780256141177
In an era when most managers-including those in the logistics arena-are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
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