Moreira, J. Data Analysis Made Easy

New York: Wiley-Interscience, 2018. — 328 p.Describes the principles and methods of data analysis in an approach that can be understood by readers without specific knowledge of statistics or programming
This book teaches readers without specific knowledge of statistics or programming how to understand and use data analytics. The authors focus on the explanation of intuition beyond the basic data analytics techniques. To do this, they employ easy-to-use tools to present and illustrate the examples. This book contains four parts. The first part motivates people for the necessity of analyzing data. The next part involves visualizing data and finding natural groups from data. Predicting the unknown is the subject of the next part, in which the authors discuss the classification, regression, and advanced predictive methods. The last part discusses mining the web, and covers topics such as information retrieval, social network analysis, working with text, and recommender systems feedback. At the end of parts 2, 3, and 4 there is a project following the CRISP methodology that shows how to develop a project in the area of that part. The proposal is that the readers can develop their own project with their own dataset or with a dataset from a public repository. This book will be of interest to non-mathematicians, non-statisticians, and non-computer scientists interested in getting an introduction to data science.
Explains the reasoning behind the given data mining techniques Uses freely available software packages to show readers how to perform data analysis Expands upon a uniquely illustrative example throughout all chapters Contains exercises at the end of each chapter, and larger projects at the end of each part Supplementary material includes presentation slides available to instructors General Introduction to Data Analytics is a text for upper-level undergraduates or first-year graduate students in areas that are using quantitative methods but outside mathematics and computer science.
Joao Moreira is a professor in the Department of Computer Engineering at the University of Porto, Porto, Portugal. He received his Ph.D. from the University of Porto. Moreira is the winner of the Best Paper Award at the 2014 International Conference on Advanced Data Mining and Applications, Guilin, China.
Andre Carvalho is a professor in the Department of Computer Science at the University of Sao Paulo, Brazil. He received his Ph.D. from the University of Kent at Canterbury, United Kingdom. Carvalho is one of the founding and first chief editors of theInternational Journal of Computational Intelligence and Applications,Imperial College PressandWorld Scientific.
Tomas Horvathis an assistant professor at Pavol Jozef Safarik University in Kosice, Slovakia. He received his Ph.D. from the Institute of Computer Science in Pavol Jozef Safarik University.What can we do with data? --
Descriptive statistics --
Descriptive multivariate analysis --
Data quality and preprocessing --
Clustering --
Frequent pattern mining --
Cheatsheet and project on descriptive analytics --
Regression --
Classification --
Additional predictive methods --
Advanced predictive topics --
Cheatsheet and project on predictive analytics --
Applications for text, web, and social media.