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Levinson J., Godin S. The Guerrilla Marketing Handbook

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Levinson J., Godin S. The Guerrilla Marketing Handbook
Houghton Mifflin Company, 1994. - 396 p.
This book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. I would recomend this book to anyone with a business of their own or just a passion for sales and marketing.
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