UNWTO Tourism Highlights 2011

UNWTO Publications Department, 2011. - 12 p.World Tourism Organization Report 2011The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, 7 territories and over 400 Affiliate MembersInternational tourism – key to development, prosperity and well-being
2010: a multi-speed recovery
Most travel by air and for the purpose of leisure
International tourism receipts recovering at a slower pace than arrivals
World’s Top Tourism Destinations
China moves up one position in both arrivals and receipts
Regional Results
Europe – steadily picking up
Asia and the Pacific – first region to recover
Americas – sound rebound
Africa – maintaining momentum
Middle East – a return to double-digit growth
Outbound Tourism
Most travellers stay in own region
International tourism’s top spenders – China enters the top three
Tourism 2020 Vision
Long-term prospects
World Tourism Organization (UNWTO) Publications