8th ed. — Cengage Learning EMEA, 2019. — 833 p. — ISBN: 1473756545.
For over 30 years, this text has provided students with the information they need to understand and apply
multivariate data analysis. The
eighth edition of Multivariate Data Analysis provides an
updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today's world of analytics.
Multivariate Data Analysis serves as the perfect companion for
graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the
non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
Overview of Multivariate Methods.
Preparing for Multivariate Analysis.
interdependence techniques.
Dependence techniques – Metric outcomes.
Dependence techniques – non-metric outcomes.
Moving Beyond the Basics.
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