Geoffrey Jones. Renewing Unilever: Transformation and Tradition

Oxford University Press, 2005. - 490 p.
ISBN: 0-19-926943-2 978-019-9269-43-3List of PlatesStrategy and Performance
Heritage and Challenges
Managing Diversity, 1965 – 1973
New and Old Worlds, 1974 – 1983
Rethinking Unilever, 1984 – 1990
Dynamics and Routines
Adding Value: Marketing and Brands
Risk and Reward in Emerging Markets
Trading, Plantations, and Chemicals
Human Resources
Corporate Culture
nnovation
Acquisitions and Divestments
Corporate Image and Voice
Epilogue
Appendix 1 The Special Committee and its Successors
Appendix 2 Unilever and its Major International Competitors
Language: English
Type of book: Monography