How To Books, 2009. — 145 p.
Running Your Own Coaching Business.
Why do you want to coach?
Why do you want to be your own boss?
The upsides of working as your own boss.
Enjoying the rewards.
Defining Your Coaching Offer.
You are your own product.
Describing your coaching offer.
Structuring your coaching offer.
Differentiating your coaching offer.
Defining your niche.