Melissen Jan (ed.) The New Public Diplomacy. Soft Power in International Relations

Palgrave, 2005. — 221 p.Director Clingendael Diplomatic Studies Programme.
Netherlands Institute of International Relations, Clingendael.
The New Environment.
The New Public Diplomacy: Between Theory and Practice.
Jan Melissen.Beyond American public diplomacy?
Defining the new public diplomacy.
Public diplomacy and related concepts.
Conclusion: diplomacy and the ordinary individual.
Rethinking the ‘New’ Public Diplomacy.
Brian Hocking.Unpicking the threads of public diplomacy.
Public diplomacy and power: hard, soft and sticky.
Public diplomacy: hierarchies and networks.
Public diplomacy and diplomats.Shifting Perspectives.
Power, Public Diplomacy, and the Pax Americana.
Peter van Ham.
ntroduction: an American Empire by default?
Soft power, hard power, and the ‘indispensable nation’.
Public diplomacy: wielding soft power.
The limits of PR and spindoctoring.
Conclusion: a tough sell for liberal imperialism.
Niche Diplomacy in the World Public Arena: the Global ‘Corners’ of Canada and Norway.
Alan K. Henrikson.The power of ‘the better argument’.
‘Niche diplomacy’ in the public arena.
Soft power and political strategies.
Canada: risks and rewards of open confrontation.
Norway: a parallel and still independent course.
Conclusion: lessons from northern corners?
Public Diplomacy in the People’s Republic of China.
ngrid d’Hooghe.China’s foreign policy and diplomacy.
Targeting foreign audiences from 1949 onwards.
China’s present public diplomacy goals.
Assets and liabilities.
Target groups.
The instruments.
The inner working of China’s public.
diplomacy system.
China’s public diplomacy strategies: the case of Tibet.
The limits of China’s public diplomacy.Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy.
Paul Sharp.
The public diplomacy of the Bolsheviks and.
the Berne mission.
The public diplomacy of Qaddafi’s Libyan Jamahiriya.
ranian public diplomacy under Khomeini.
Conclusions: public diplomacy and the ‘war on terror’.
The EU as a Soft Power: the Force of Persuasion.
Anna Michalski.Scope of analysis.
External policy and normative power.
The internal dimension of EU communication.
and information.
EU external communication.
The evolving European foreign policy and.
the significance of communication.Improving Practice.
Culture Communicates: US Diplomacy That Works.
Cynthia P. Schneider.American culture and understanding America.
until the Cold War.
Diplomacy that worked: cultural diplomacy.
during the Cold War.
The role(s) and position(s) of cultural diplomacy in the.
US government or ‘déjà vu all over again’.
Comparative practices of other countries.
Cultural diplomacy in the twenty-first century.
The challenges of cultural diplomacy today.Making a National Brand.
Wally Olins.France and nation-branding.
Projecting the national brand.Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?
Shaun Riordan.Building bridges to moderate Islam.
Promoting civil society.
Beyond selling policies, values, and national image.
Collaboration with non-governmental agents.
Practitioners as public diplomacy entrepreneurs.
Training for Public Diplomacy: an Evolutionary Perspective.
John Hemery.
ntroduction: training in transition.
Barriers to training.
Changing attitudes: flexible approaches.
Formal public diplomacy training.
Public diplomacy as a profession.
The way forward for training?
Designing the perfect course.ndex.