Almut Koester, Angela Pitt, Michael Handford, Martin Lisboa. — Cambridge University Press, 2012. — 193 p.
Theory. Practice. Skills.
Business Advantage is the course for university and in-company learners, equipping them with the language they need to succeed in a business environment.
Business Advantage is based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input.
There are 14 units:
Culture and its impact
Technology and business
Motivation
Human resources
Organisations and their structures
Managing organisations
Supply chain management
Quality management
Marketing strategy
Customer relationship management
Accounting
Finance
Decision making
The learning organisation