McCauley Al. Unblocked: How Blockchains Will Change Your Business (and What to Do About It)

Collins and Cross Publishing, 2019. — 314 p. — ISBN: 0998042005, 978-0998042008, 1492057975.Understand the Blockchain Opportunity: No Technical Background Required
Imagine it's 1994 and the dawn of the internet. In many ways, it is. Entrepreneurs are once again laying the rails for a new digital world. And, just like the first digital revolution, this one will again transform the way we live, work and play. The technology known as blockchain is poised to disrupt entrenched industries and shatter today’s business models. With so much at stake, how do you prepare?
Unblocked takes you past the hype and insider technobabble to show you what blockchains are, why they matter (even if you think they don’t), and how they’re going to change your business and your customer. Unblocked explains:
Why ignoring this technology now exposes you to competitive disruption
What innovation is coming in this next era — no technical background required
Why blockchains could be a new growth strategy for business
How to guide your business to respond to this innovative new technology
Remember the dawn of the internet or the advent of mobile computing and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models.
This practical guide takes you past the hype to show you exactly what blockchains do and how they're poised to change our world. Author Alison McCauley explains how blockchains provide an open, distributed ledger for recording transactions in a verifiable and permanent way. You will learn how this technology provides an abundance of opportunity for those who know how to leverage blockchains to address privacy risks, hacks, data misuse, and fraud.