Podmajersky Torrey. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

O’Reilly Media, 2019. — 176 p. — ISBN10: 1492049395; ISBN13: 978-1492049395.Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you’ll learn how to use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success.Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement.You’ll learn how toInform UI text decisions by creating voice and research methods for tie-breaking
Increase product usability, completion, and conversion by applying UI text patterns
Build customer confidence and retention by permeating the UX with a consistent brand experience
Articulate the ROI of UX content to business stakeholdersTorrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.