Intercom on Jobs-to-be-Done

Intercom Inc., 2017. — 51 p. — ISBN: 978-0-9861392-3-9.Drawing together the most valuable lessons we’ve learned so far, Intercom on Jobs-to-be-Done helps you understand the real job.
customers are using your product for.Focus on the job.
Understanding your real competitors.
More than mattresses: using Jobs-to-be-Done research for software.
Getting customers to switch.
Where one job stops and another starts.
A worse product can do a better job.
Abandoning personas: the story behind Job Stories.
Designing features using Job Stories.
Asking why the right way.