Moss L. Witberg R. Baker G. (ed.) The New Zealand Export and Trade Handbook 2019

Auckland: NZBusiness and Management magazine, 2019. — 138 p.The New Zealand Export and Trade Handbook is an instruction book not a theory book. It is a popular international guide to doing business with New Zealand. Updated and reviewed annually, it provides a wealth of specialised information relevant to New Zealand’s export/import industry.The contents of this publication cover the most important aspects of export and import management and detailed information to help the exporter in today’s market. For new entrants to the field, it is guaranteed to take much of the frustration out of being a novice by dramatically reducing the length of the learning curve.The publication provides information on International Trade, Export / Import Management, Sales and Marketing, Freight and Logistics, Airfreight, Seafreight Finance, Insurance, Customs, Taxation, Packaging and Labelling, Legal, Online Business, Communication Technology, and a Help Desk which includes education, networking and government assistance.It is distributed to 3500 businesses involved in exporting from New Zealand and is available in printed format and also digitally on the Zinio platform.The New Zealand Export and Trade Handbook is published by the team at Adrenalin Publishing who also publish NZBusiness and Management magazine led by editor Glenn Baker.Message from the Minister of Trade
Message from ExportNZ ChairAdvancing to Australia: what you need to know
Today, for the majority of Kiwi firms Australia is still an attractive, and seemingly easy, first step into exporting. But there are still traps for those who go unprepared. This chapter provides a basic understanding of the market, how to take your first steps there, and explains the e-commerce, food and beverage, and manufacturing opportunities.International Trade
A general introduction to exporting. Getting prepared; financing your export programme. Get introduced to IP, business structures, employment, and Customs compliance. Learn the 5 C’s of exporting; get tips on market research, export logistics, local compliance and legal issues, seeking local contacts, getting paid, building credibility, and much more.Export Management
International market research, market positioning, distribution and market representation, social media and Internet sales, price setting, strategic planning, shipping, export regulations, risk and security, cultural awareness. This chapter also takes a look at the attributes that define a successful exporter.Import Management
Insurance, freight, the regulatory environment, choosing a partner, writing a business plan, support agencies, key import service providers, methods of payment, import documentation, tariffs and concessions and clearing customs.Freight & Logistics
Agreeing on terms, getting paid, organising logistics, transport options to consider, cargo insurance categories, packing goods correctly, air freight, and working with freight forwarders.
Why it’s important to have a close relationship with a forwarder or freight advisor to ensure you pay only the total freight (and additionals) applicable to you.Sea Freight
snapshot of the world’s shipping line and supply chain sectors, including a look at the impact of new technologies and efficiencies. Anne Hunter also reviews the current shipping line Alliances and their impact on competition, as well as the performance of the major shipping companies, and the reaction to the proposed sulphur fuel surcharges.Customs
A complete guide to Customs requirements in New Zealand, including: The Tariff of New Zealand, tariff concessions, lodging electronic clearances, export requirements, supplying clearance evidence, the Secure Exports Scheme, import requirements, the importer’s checklist, and much more.Finance
Identifying the risks, options for settling international trade debts, other methods of securing payment, trading in a foreign currency and managing the exchange risk, financing the trade cycle, and short-term bank finance. And read all about blockchain and distributed ledger technology: what are they and are they different?Insurance
Marine cargo insurance, product liability and risk insurance, trade credit insurance, business travel insurance. Why have it, what it will cover, what to look for and what to tell your insurer.Taxation
Taxation issues for exporters – the importance of a team approach to tax issues, GST/VAT, dealing with overseas income tax, income tax issues on these shores, potential tax complications with employees, the issue of transfer pricing and its documentation requirements, and tax structuring.Intellectual Property
Taking your ideas to the world; the benefits of IP to your business; developing your IP strategy; The Madrid Protocol; trade marks; patents; The Patent Cooperation Treaty; design protection; PVRs, copyright and trade secrets; and much more. Includes special sections on protecting your IP in China, the US and Australia.Legal
A look at the possible international market entry options – their key legal characteristics and other major considerations surrounding the different business structures, including taxation. Includes options for manufacturing outside New Zealand.Sales & Marketing
Researching and visiting your markets; creating an export marketing plan, setting prices, developing a sales pitch; developing a digital strategy; website content; making the most of social media; traditional marketing tactics; trade show management; and much more.Packaging & Labelling
Packaging design, environmental issues and labelling, barcodes, dangerous goods and hazardous substances classification and labelling, transporting dangerous goods.Help Desk
Directory of bilateral business councils, Government departments, not-for-profits and import/export-related education providers.Air cargo terminology, Incoterms and other shipping terms, trading jargon.