Internet Marketing: Online Marketing Fundamentals

EMarketing Institute, 2017. — 155 p.Course material: knowledge required for certification.The Basics of Internet Marketing.What is internet marketing?
Types of online marketing.
Online marketing trends.Web Analytics.What is web analytics?
Off-site web analytics.
On-site web analytics.
Reasons for using web analytics.
Various subtopics of web analytics: methods of measuring web traffic.
Basic metrics.
Using log files.
Page tagging.
Determining geographical location.
Click analytics.
Google Analytics.The Basics of Conversion Optimization.What is conversion optimization?
What conversion optimization is not.
Some important terms to remember.
Calculating conversion rate optimization.
Elements of the CRO process.
The numbers.
Making sense of the CRO.
The ideal CRO.
Metrics to help you understand CRO.The Basics of Search Engine Marketing.What is Search Engine Marketing (SEM)?
The definition.
Advantages of SEM.
Internet marketing: search engine marketing.
Paid methods.
Pay-per-click advertising (PPC).
Cost-per-thousand impressions (CPM).
Ad formats.
The position of search engine marketing today.
Search engine optimization and search engine marketing.
The importance of SEM.The Basics of Social Media Marketing.What is Social Media Marketing (SMM)?
Social media platforms.
Facebook.
Twitter.
Google+.
LinkedIn.
YouTube.
Foursquare.
Social media marketing strategy.
Step 1: Have a plan.
Step 2: Develop goals.
Step 3: Choose a platform.
Step 4: Implement the plan.
Step 5: Monitor and control.
Benefits of social media marketing.
Increase brand recognition and loyalty.
Make use of the reach of the internet.
Increase conversion.
Reach more people.
Reduced cost of marketing.
Take advantage of different formats.
Available to everyone.The Basics of Search Engine Optimization.Essentials of search engine optimization.
Search engine optimization elements.
On-page SEO.
SEO content writing.
Code optimization.
Inbound links.
Origin and history of search engine optimization.
First ever algorithms used by search engines.
Present-day algorithms: Non-disclosure.
Three types of SEO.
White hat SEO.
Black hat SEO.
Grey hat SEO.
Mistaken belief about SEO.
What SEO can and cannot do.
SEO Disclaimers.
Off-site SEO.
Tips and tricks of SEO.
Writer for the readers first.
Get your readers to re-post.
Earn natural links.
Images and image characteristics.
Text length.
No plagiarism.
Page formatting.
Navigation.
SEO suitability.Email Marketing.What is email marketing?
Debunking the myth.
Why is email marketing one of the most preferred ways to contact people?
The different ways in which email marketing works.
Tips, tricks and things to keep in mind when implementing an email marketing strategy.
Planning.
Scheduling.
Styling.
Writing.
Proofreading.
Optimizing.
Personalizing.
Email marketing services.Affiliate Marketing.What is affiliate marketing?
How does affiliate marketing work?
Marketing techniques.
Pay per sale.
Pay per lead.
Pay per click.
Why become an affiliate marketer?
Cost effective.
Global market.
No fees needed.
No shipping and storage required.
Work from home.
The benefits of affiliate marketing.
Different affiliate marketing programs.
In-house hosting.
Third-party hosting.Steps to Develop Internet Marketing Strategy.
Build your marketing framework.
Focus on your customers.
Develop your own story.
Take advantage of SEM.
Launch social strategy.
Build your community.
Increase traffic.
Increase conversions.
Analyze and get feedback from the community.Lead Generation.
What is a lead?
Generating leads.
Lead generation process.
Host a survey.
Refine your approach.
Share a coupon.Internet Marketing for Mobile Devices.
How to optimize your website for mobile devices?
Use responsive design.
Separate pages or URLs for mobile.
Mobile marketing in local searches.
Why is this important?Internet Marketing Glossary.
Questionnaire.
Questions.
Answers.