Berman B., Evans J.R. Retail Management: A strategic approach

12th ed. — Pearson, 2018. — 620 p. — ISBN: 0273768565.For undergraduate and graduate retail management courses.The text that helps students thrive in today's retailing industry.Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.