2018. — 360 p. — ISBN: 1539598144.
Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook
Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class.