Bank Chris, Cao Jerry. Web UI Design Best Practice

Chris Bank and Jerry Cao, UXPIN (PL), 2014. — 109 p.Web UI design is sometimes mistakenly thought of as how the website looks. Interface design isn’t just about colors and shapes, but rather about presenting the user with the right tools to accomplish their goals. Web user interfaces are much more than buttons, menus, and forms for users to fill out. It is the connection between the user and the experience, the first impression, and a lasting impression that either makes a website feel like an old friend or a forgettable passerby. Great web UI design must strike a perfect balance between captivating aesthetics and effortless interactivity. Like an invisible hand, a web interface should guide users through the experience at the speed of thought.
In this book, we’ll share a wide breadth of expert commentary, theories, best practices, and real-life examples of brilliant web interfaces. To name a few, we’ve included advice from UX and UI design experts like Luke Wroblewski, Marcin Treder, Jakob Nielsen, Jared Spool, Jeff Sauros, Collis Ta’eed, Val Head, Dmitry Fadeyev, and more. We’ll discuss basic concepts like the general principles of visual design and UI design. For more experienced readers, we’ve included how to research and apply web UI patterns, how to create and test visual hierarchies, and how to apply best practices towards individual elements of web interfaces. Our hope is that it helps you see the visual, structural, and experiential details of web interfaces.
When you think about it, great UI design is difficult because its principles are so simple. We’ll look at how highly successful companies like Apple, MailChimp, Skype, Fitbit, AirBnB, Mozilla, Houzz, Google, Amazon, LivingSocial, and Wufoo, among others, demonstrate best practices in their web UI design. We’ve also outlined how UXPin includes features and design libraries to ease the UI design learning curve.